Hello
👋
I am Ellie
I am Ellie
I am Ellie
UX design leader with 12+ years’ experience delivering high-impact digital products across e-commerce, fintech, gaming, retail, and sustainability, translating user insight into scalable experiences that drive engagement, conversion, and growth.
UX design leader with 12+ years’ experience delivering high-impact digital products across e-commerce, fintech, gaming, retail, and sustainability, translating user insight into scalable experiences that drive engagement, conversion, and growth.
UX design leader with 12+ years’ experience delivering high-impact digital products across e-commerce, fintech, gaming, retail, and sustainability, translating user insight into scalable experiences that drive engagement, conversion, and growth.
Previously worked for Lloyds Banking Group, Anthesis Sustainability Consulting and Poker Stars.
Previously worked for Lloyds Banking Group, Anthesis Sustainability Consulting and Poker Stars.
Selected projects
What colleagues have said
'Ellie doesn't just design interfaces; she elevates the entire product strategy. Her ability to lead cross-functional teams and raise UX maturity within the business have been instrumental in driving mesurable impact and fostering a user-centric culture.'
Stephen Ellis
Head of Digital Engineering
'Ellie's leadership style is rooted in trust and empathy — she encouraged independent thinking, created space where every voice was heard, and built an environment where it always felt safe to share ideas. She understands people deeply, and her ability to shape clear processes while keeping everyone motivated and valued made working with her one of the most meaningful experiences of my professional life.'
CG
Cindy Guativa
Product Desginer
'Ellie has a rare ability to blend strategic thinking with creative execution — her design instincts are sharp, always grounded in data and research, and consistently deliver clarity and value for both users and the business. Under pressure she is a steady, supportive presence, managing her team with compassion and clarity, and fostering the kind of cross-functional relationships that elevate everyone around her.'
Josie Byrne
Product Manager
'Ellie brings clarity, thoughtfulness, and a genuine user focus to everything she works on — her quality as a designer really stands out. She is also an exceptional collaborator, always open to questions, generous with her ideas, and consistently supportive in helping bring concepts to life.'
SH
Sarah Hopkins
Customer Journey Manager